We are ITFM authorities, implementation experts,
ServiceNow technologists – and much more.

2020

Founded

100+

ITFM practices launched

40+

Years of combined industry experience

Our team blends a rich background of hands-on IT financial management experience and expertise ServiceNow ecosystem expertise to deliver a world-class solution for organizations of all sizes.

William Miller

William Miller

Co-Founding Partner | Co-CEO

William is a leading authority on IT financial management in organizations of every size. Over 20-plus years as an ITFM practitioner, more than 100 organizations across industries and the public sector have relied on his expertise to build successful ITFM practices that deliver transformative outcomes.

LinkedIn logo

Ben Perkins

Ben Perkins

Co-Founding Partner | Co-CEO

With a diverse skillset that includes direct sales, channel and alliance development, and organizational change management, Ben is deeply embedded in the IT Financial Management space as well as the ServiceNow ecosystem. Prior to working alongside William as an ITFM services and implementation expert, Ben was also a founding member and CEO of BPM – the leading Hewlett Packard PPM implementation and Professional Services Partner in the Asia Pacific region.

LinkedIn logo

Ed Hand

Ed Hand

Executive VP of Global Sales

Ed is a transformational, award-winning executive leader who specializes in building global sales programs and teams – and then scaling these programs to create value. Ed leads Sales and Marketing for Proven Optics, where he applies his unique skill set and rich experience to build, scale, and drive growth for the company. He is also an executive member of Pavilion, a community for high-growth revenue leaders.

LinkedIn logo

Sydney Lai

Sydney Lai

Executive VP of Global Partners and Alliances

With more than 15 years of experience at leading SaaS companies such as Salesforce, LinkedIn, and ServiceNow, Sydney is passionate about building and scaling partner organizations. She leads Global Alliances and Channels for Proven Optics, working with our Sales, Services, and Technology partners to build a world-class partner ecosystem that supports our growing customer community.

LinkedIn logo

Dana Zahavi

Dana Manor-Zahavi

Executive VP of Delivery Services

Dana possesses a robust delivery background with experience across verticals, including IT, finance, non-profit, and government. At Proven Optics, Dana is responsible for all aspects of Delivery Services from business analysis, business process development, project management, development, and customer support. Prior to joining Proven Optics, Dana spent 10 years at BNY Mellon servicing Government Agencies with hardware, software, and infrastructure solutions.

LinkedIn logo

Anna Curapina

Anna Curapina

Global Field CTO

Anna brings 15-plus years of ITFM experience to Proven Optics, with a background that includes in-house IT finance roles, solution implementation, and consulting. As Global IT Finance lead for CTO, Strategy and Life Sciences at Philip Morris International, Anna managed a multi-million dollar IT budget while delivering annual savings of $20M to the business. In addition, she has advised 20-plus organizations on ITFM roadmap creation, digital transformation initiatives, and FinOps governance.

LinkedIn logo

Our Investors

Silversmith Capital Partners

Silversmith Capital Partners

Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $3.3 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies.

For more information, including a full list of portfolio investments, visit www.silversmith.com or follow the firm on LinkedIn.

ServiceNow

ServiceNow Ventures

ServiceNow Ventures is fueling net-new innovation with a commitment to invest one billion dollars by 2026.
ServiceNow’s Strategic Venture arm focuses on nurturing and accelerating the next generation of winning enterprise software companies.

For more information, including a full list of portfolio investments, visit servicenow.com/company/ventures.html