We are ITFM authorities, implementation experts,
ServiceNow technologists – and much more.

William is a leading authority on IT financial management in organizations of every size. Over 20-plus years as an ITFM practitioner, more than 100 organizations across industries and the public sector have relied on his expertise to build successful ITFM practices that deliver transformative outcomes.

With a diverse skillset that includes direct sales, channel and alliance development, and organizational change management, Ben is deeply embedded in the IT Financial Management space as well as the ServiceNow ecosystem. Prior to working alongside William as an ITFM services and implementation expert, Ben was also a founding member and CEO of BPM – the leading Hewlett Packard PPM implementation and Professional Services Partner in the Asia Pacific region.

With more than 15 years of experience at leading SaaS companies such as Salesforce, LinkedIn, and ServiceNow, Sydney is passionate about building and scaling partner organizations. She leads Global Alliances and Channels for Proven Optics, working with our Sales, Services, and Technology partners to build a world-class partner ecosystem that supports our growing customer community.

Dana possesses a robust delivery background with experience across verticals, including IT, finance, non-profit, and government. At Proven Optics, Dana is responsible for all aspects of Delivery Services from business analysis, business process development, project management, development, and customer support. Prior to joining Proven Optics, Dana spent 10 years at BNY Mellon servicing Government Agencies with hardware, software, and infrastructure solutions.

Anna brings 15-plus years of ITFM experience to Proven Optics, with a background that includes in-house IT finance roles, solution implementation, and consulting. As Global IT Finance lead for CTO, Strategy and Life Sciences at Philip Morris International, Anna managed a multi-million dollar IT budget while delivering annual savings of $20M to the business. In addition, she has advised 20-plus organizations on ITFM roadmap creation, digital transformation initiatives, and FinOps governance.