We are ITFM authorities, implementation experts,
ServiceNow technologists – and much more.
2020
Founded
100+
ITFM practices launched
40+
Years of combined industry experience
Our team blends a rich background of hands-on IT financial management experience and expertise ServiceNow ecosystem expertise to deliver a world-class solution for organizations of all sizes.
William Miller
Co-Founding Partner | Co-CEO
William is a leading authority on IT financial management in organizations of every size. Over 20-plus years as an ITFM practitioner, more than 100 organizations across industries and the public sector have relied on his expertise to build successful ITFM practices that deliver transformative outcomes.
Ben Perkins
Co-Founding Partner | Co-CEO
With a diverse skillset that includes direct sales, channel and alliance development, and organizational change management, Ben is deeply embedded in the IT Financial Management space as well as the ServiceNow ecosystem. Prior to working alongside William as an ITFM services and implementation expert, Ben was also a founding member and CEO of BPM – the leading Hewlett Packard PPM implementation and Professional Services Partner in the Asia Pacific region.
Sydney Lai
Executive VP of Global Partners and Alliances
With more than 15 years of experience at leading SaaS companies such as Salesforce, LinkedIn, and ServiceNow, Sydney is passionate about building and scaling partner organizations. She leads Global Alliances and Channels for Proven Optics, working with our Sales, Services, and Technology partners to build a world-class partner ecosystem that supports our growing customer community.
Dana Manor-Zahavi
Executive VP of Delivery Services
Dana possesses a robust delivery background with experience across verticals, including IT, finance, non-profit, and government. At Proven Optics, Dana is responsible for all aspects of Delivery Services from business analysis, business process development, project management, development, and customer support. Prior to joining Proven Optics, Dana spent 10 years at BNY Mellon servicing Government Agencies with hardware, software, and infrastructure solutions.
Our Investors
Silversmith Capital Partners
Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $3.3 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies.
For more information, including a full list of portfolio investments, visit www.silversmith.com or follow the firm on LinkedIn.
ServiceNow Ventures
ServiceNow Ventures is fueling net-new innovation with a commitment to invest one billion dollars by 2026.
ServiceNow’s Strategic Venture arm focuses on nurturing and accelerating the next generation of winning enterprise software companies.
For more information, including a full list of portfolio investments, visit servicenow.com/company/ventures.html