We are ITFM authorities, implementation experts,
ServiceNow technologists – and much more.

Joel is a global software executive with over 25 years of experience driving growth and innovation in the SaaS industry. He has a proven track record of leading cross-functional teams, launching successful cloud-based products, and delivering transformative business outcomes, including two company exits with 5x+ investor returns. Known for building high-performing teams and fostering a culture of collaboration and excellence, he is passionate about developing talent and delivering impactful technology solutions. He also serves as an advisor to software and technology companies, helping them scale through strategic guidance and operational expertise.

As Director of Customer Success at Proven Optics, Carter Christley brings nearly a decade of hands-on experience in IT Financial Management and the ServiceNow ecosystem. With a strong foundation as a former solutions architect, Carter has been involved in nearly 100 Proven Optics software implementations – helping customers maximize adoption, accelerate time-to-value, and achieve long-term success. Carter is passionate about partnering with organizations to operationalize ITFM best practices through Proven Optics’ solutions. His deep product knowledge and commitment to customer outcomes make him a trusted advisor for CIOs, IT finance teams, and platform owners alike. Whether guiding strategic engagements or supporting day-to-day optimization, Carter ensures customers realize measurable value at every stage of their journey.

Kylie is an experienced operations leader specializing in scaling start-ups for rapid growth. With a strong background in supporting high-growth pre-IPO entities, she brings extensive expertise in implementing systems across operations, payroll, HR, finance, equity management, and travel and expense management. Known for building efficient, scalable infrastructures, Kylie helps organizations streamline processes and ensure operational readiness for key business milestones.

Kyle has spent the last 13 years being devoted to the wide world of ServiceNow and the greater ServiceNow ecosystem. His skillset ranges from taking new products to market within the Store Community; to building out technical sales and delivery organizations within a variety of companies both large and small. His leadership runs cross-functional from the first time a client interacts with solution demos to ensuring value is obtained once customers operationalize the applications. At Proven Optics, Kyle is responsible for leading both solution consulting and technical delivery on a global scale.

Carrie is a seasoned HR executive with over 20 years of experience helping organizations thrive through rapid growth, transformation, and integration. With a background spanning investment banking, healthcare technology, legal, and SaaS sectors, she brings a business-first approach to building strong teams and resilient cultures. She specializes in leading through complexity and has guided multiple companies through significant expansion and acquisition-driven change while keeping people at the center. Known for aligning talent strategy with business goals, she creates environments where clarity, trust, and performance are foundational. She is also a certified yoga and mindfulness instructor and has led corporate programs focused on resilience, burnout prevention, and sustainable performance. She believes the most successful teams combine high expectations with genuine care.

Nick leads North American sales at Proven Optics, driving growth and customer success. With a decade in IT financial management, he helps organizations optimize financial operations and maximize value through Proven Optics’ innovative solutions.

Dana Weiland brings a wealth of experience in leadership and product development to Proven Optics. With a strong background working for ‎ServiceNow ISV partners, Dana has consistently led initiatives that drive innovation, deepen product-market alignment, and accelerate value delivery. In her role at Proven Optics, Dana helps set the strategic direction of our IT Financial Management (ITFM) product portfolio—ensuring we bring the most tangible value to our customers. Her leadership helps bridge complex technical capabilities with business outcomes, positioning Proven Optics as a trusted partner for organizations looking to optimize, modernize, and monetize their IT operations.