Following a period of strong growth and customer momentum, we’re excited to share that Silversmith Capital Partners has made a strategic investment in Brightfin. As part of this investment, Proven Optics and Brightfin are combining to form a single organization, bringing together two ServiceNow-native leaders under one team and one shared strategy.
This partnership aligns with Silversmith’s portfolio of technology companies focused on serving the largest and most complex enterprises globally, and it reflects a long-term commitment to extending the value of the ServiceNow platform.
To lead this next chapter, Joel Martins will join as CEO of the combined Proven Optics and Brightfin organization. Joel brings nearly three decades of enterprise software experience and a proven track record of scaling platforms with a strong customer focus. His priority will be accelerating innovation, strengthening our ServiceNow-native differentiation, and ensuring customers benefit from the most advanced financial and asset management capabilities available.
Proven Optics is trusted by CIOs and IT leaders across large enterprises and government agencies for cost modeling, budgeting and forecasting, invoicing, and capital planning within ServiceNow. Brightfin brings deep expertise in telecom and mobile workflow automation, inventory management, and cost optimization. Together, as one organization, we share a belief that the best outcomes come from purpose-built, native solutions that expand what ServiceNow can do.
Proven Optics will continue to do what we do best: delivering rigorous financial planning, forecasting, and cost transparency for technology organizations. As a combined company, we’ll also be able to extend that value by connecting financial planning with real-time asset, inventory, and expense data, directly within ServiceNow.
The result is a unified view of financial, asset, and expense data that helps organizations better forecast, manage, and optimize technology spend within ServiceNow, their enterprise system of action.
With Proven Optics and Brightfin combined, customers gain a more complete, enterprise-grade approach to managing technology assets and spend, while improving the quality of data that supports emerging AI-driven insights and automation.
What this means for our customers
- No disruption. There are no changes to your existing Proven Optics platform—no migrations and no forced transitions. Your investment is protected, and this move reinforces our commitment to the ServiceNow ecosystem.
- Increased investment. Customers will benefit from continued product innovation and more deeply integrated capabilities over time.
- Continuity. Your delivery, support, and account teams remain the same. The people you work with today will continue to be your partners moving forward.
Our direction is deliberate. We’re strengthening the foundation that gives customers complete, accurate, and actionable visibility into the full lifecycle of financial planning, asset management, and technology spend—with the backing of a partner who shares our long-term ambition.
We’re excited about what’s ahead and the value this next chapter will unlock for our customers.
